AI Insights · Timothy · April 2022
Top 5 Consumer Finance Apps in Serbia Q1 2022 Performance
Explore the performance of the top 5 consumer finance apps in Serbia during Q1 2022, including trends in weekly downloads.
The first quarter of 2022 saw interesting trends in the performance of the top 5 consumer finance applications in Serbia, as gathered from Sensor Tower’s data. Here, we look into the weekly downloads of these apps on a unified platform.
Banca Intesa Mobi experienced a fluctuating trend in downloads throughout the quarter. Starting at 7.2K downloads in the last week of December, downloads dropped to around 3.5K in the first week of January. However, a steady rise followed, peaking at approximately 7.9K in the week of March 21.
Mobi Banka witnessed a more stable pattern. Downloads began at 2K in late December and showed minor variations, reaching a high of 2.3K by the last week of March. The numbers generally hovered around the 1.5K to 2K mark throughout the quarter.
Moja mBanka saw a significant spike in the week of January 31, with downloads reaching nearly 3K. The app maintained a consistent performance with downloads fluctuating between 1.3K and 2K for the rest of the quarter.
OTP m-Bank showed a gradual increase in downloads. Starting with approximately 1.2K in the last week of December, the app saw a steady rise, peaking at 1.9K in the last week of January. The subsequent weeks maintained a stable range between 1.3K and 1.7K downloads.
NLB mKlik demonstrated a consistent performance with weekly downloads. Beginning at around 1.1K in late December, the app saw an uptick to 1.7K by the end of January. The downloads continued to fluctuate slightly, ending the quarter at around 1.4K.
For more detailed insights into the performance of these apps, visit Sensor Tower.
